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Jennifer Bruner Aid Fundraiser - This Sunday Aug 4th

I am holding a fundraiser for a South Florida Hero named Jennifer Bruner.

On July 4th Jennifer Bruner shielded a 3 year old girl from being hit by a renegade firework. She sustained injuries that resulted in her going to the emergency room from her heroic action.
Jennifer Bruner Aid is a fundraiser to raise money to pay for Jennifer’s medical bills and lost wages during her recovery.

The Fundraiser is August 4th at 4PM at Kaos Ultra Lounge in Fort Lauderdale
Address: 2724 East Commercial Blvd., Fort Lauderdale, FL
Suggested donation $10
Event URL: https://www.facebook.com/events/533470390039605/

Here is Jennifer’s story:

It’s the fourth of July… the BBQ is going, laughter is in the air and everyone is having a picture-perfect evening.  The sun has set and it’s time for the best part of the night….. fireworks, big fireworks. The kind that can be seen for miles.
Seated in lawn chairs at the other end of the yard were Audrey, a 3-year old girl in a ballerina outfit, and a new friend she just met that day, 31 year old Jennifer Bruner. The fireworks flew high above the trees. They were loud. They were beautiful.

Then something went wrong. What was supposed to go up instead went sideways, across the yard. An explosive meant to light up the sky instead landed right at Audrey’s feet.

Heroism is sometimes a decision. Other times it is rooted deeply- it is an instinct. This instinct makes all the difference between life and death, between a scare and disfigurement. Jennifer has this instinct. In less than two seconds Jennifer had bolted up from her seat, taken Audrey into her arms on her way up, and shielded the little girl with her own body. The shrapnel ripped what the doctor said looked like a gunshot wound in Jennifer’s leg. The little girl got away with a tiny burn mark. Jennifer was rushed to the hospital. She waited for the surgeon with calmness and grace. She was there for a week with complications and for multiple surgeries.

What happened on July 4th is the Jennifer Bruner that I have known for 10 years. “Amazing” and “courageous” come to mind. But these qualities take a deeper meaning when they are seen in action, when a person makes a personal sacrifice to save someone from a blast.

Jennifer is a student and full-time worker who lives alone. She would do just about anything to help others. That is exactly what she did on July 4th. And she paid a painful price. Jennifer is unable to walk unassisted and does not know when she will be cleared by the doctors to work again. Meanwhile, her medical bills are piling up.

Please help and make a difference, just like Jennifer did.

Donate here: Http://www.HelpJennifer.info

A Real Life Hero

A friend of mine told me he feels like often times he lacks the satisfaction of making a difference. Some people have the desire to make the world a better place, yet doesn’t see the impact of the change that they bring.

Are you looking to make a difference today?

Over the 4th of July weekend, my friend Jennifer Bruner selflessly threw herself between a 3 year old girl and a renegade firework. Needless to say she took a hit in the leg and has been unable to work. She also has accrued some hospital expenses.

We have set up a Fund to help her in this time of need. Please take a moment of your time to donate what you can to help her get back on her feet. Thank you.

Here is the link to her fund:
www.helpjennifer.info

Over the 4th of July weekend, my friend Jennifer Bruner selflessly threw herself between a 3 year old girl (shown in the picture) and a renegade firework. Needless to say she took a hit in the leg and has been unable to work. She also has accrued some hospital expenses.

We have set up a Fund to help her in this time of need. Please take a moment of your time to donate what you can to help her get back on her feet. Thank you.

Here is the link to her fund:
http://helpjennifer.info

Very High Level Summary of UX

UX has to do with following Usability processes moreso than using particular tools to produce results that will enhance usability. The most popular process is known as User Centered Design. This means defining who your users are, analyzing their processes by collecting data about the user.
Once you collect user data, you can create an affinity. Often times this results in creating personas for users. Personas are archetypes that represent your user by encapsulating their beliefs, philosophies and activities. You can also use this affinity information to build a mental model of their activities.
You would use the mental model or persona to help make decisions during the design process. Think, does this feature satisfy a user persona, or would it fullfill some content in a content inventory that you may create based off of a Mental Model.
The tools that you use during your design process would depend on what you are doing. Right now my company uses iRise for prototyping which is extremely expensive. You could however use Power Point or Photoshop, or you could create an HTML mockup. Your prototype should also be accompanied by a page flow to illustrate the interactions.
Once you create your prototypes, you would perform user testing. Would would allow you to vette your designs with users before they go into production. User testing does not have to be formal. It could just be you asking a user questions about some screens to validate the content and language, or it could contain a ‘walk through’ of the process.
I hope this gives you a little more understanding of the UX process. The goal is to take “I think” out of your designs by using user data to ensure that your designs are usable. You can get some brief definitions of Usability Terms in this post in my “What is UX” section of my blog.
Cheers!
UX diva

Thanksgiving 2011

Spending time with my friends this year has really made me realize how fortunate I am. When there is so much chaos in the world, and in the details of people’s lives, it’s really great to take some time to reflect and have gratitude.

I’m thankful for

  • My wonderful son William, he teaches me so much on a daily basis.
  • Meeting Rob, and the experiences we have shared nurturing the loving relationship that we’ve had
  • My son’s new school. William had to switch schools this year, and through this dramatic change, it went for the best.
  • Getting the opportunity to go to Frankfurt and India, and all of the insights and experiences of that trip that also made me realize how fortunate I am
  • My relationship with William’s father, and how involved he is with loving his son
  • Celebrating my birthday with loving friends
  • Celebrating William’s 4th birthday with his class and friends
  • My mom, brother, and his kids
  • The opportunity to go to Captiva, San Francisco, Seattle, and Kansas City
  • My special friends Kristin and Patty who became mother’s this year
  • Going to Universal Studios with Krystal and Rob for Krystal’s birthday
  • Attending Essence of Being and Passionate Manifestation, growing personally and spiritually from that experience and meeting the loving healing forest of friends
  • The kitties who were born in my back yard
  • Halloween with my family and friends
  • The time spent camping in the Keys with Krystal and Rob.
  • Carolina, Joe and Ellie in Hawaii. The way they have welcome me into their home for the week of Thanksgiving and letting me meet their friends.
  • My wonderful roommates Krystal and Jen, it’s been really fun and I love you both
  • Grandma Denton and my mom for always making time for William.
  • Taking William to birthday parties and playdates
  • My loving house, and job, that without I would not be able to support myself.
  • Waking up each morning to create a new day
  • Attending the “Cool Kids Reunion” and reconnecting with friends who I lost touch with over the years
  • My health
  • The spirit that runs through me and everything alive on this earth

When I think about everything I have to be thankful for, it becomes easy to get overwhelmed with how truly blessed I am.

Thanksgiving 2009

What a ride 2009 has been. I am so fortunate to have so many blessings during this year that has been so hard for so many people due to the economy. Here are some of the things that I’m thankful for:

  • I am always the most grateful for William Otto. He is spectacular and only gets better every day.
  • William will be out of diapers soon 🙂
  • William attending a great daycare/school.
  • Going to Mark and Jaime’s awesome Superbowl party.
  • Having a Girls Night Out with Jaime and her beautiful sisters memorial day weekend.
  • Spending time with Brooks and Linda at Graysen’s 2nd birthday party.
  • Taking William to Funtastic Friday’s in Hollywood.
  • Getting to watch William growing from a toddler to a little boy.
  • Getting to take William to his first Easter Egg  Hunt, and watch him celebrate that he got 1 egg, and spending Easter with Nicole, Dan and their beautiful kids.
  • Spending time celebrating with my friends at The Melting Pot for my birthday this year.
  • Playing with William in his inflatable pool and water guns on hot summer days.
  • Celebrating William’s 2nd birthday at the park with so many wonderful friends.
  • Getting to see Jane’s Addition and NIN in concert this year with Damion and Dave.
  • Spending time at the Hollywood Arts and Culture center, and getting introduced to the famous dog artist Tillamook Cheddar.
  • Spending time with Joe, Carolina, Ellie, when they came to visit from Hawaii, and getting to hang out with Karina and her new family.
  • Going to Jungle Island with William and Damion.
  • Getting to have a Girls Weekend out in South Beach for Arelis’s Birthday/Bachelorette party.
  • Watching Arelis and Will exchange their wedding vows in Orlando and having an awesome time with our friends.
  • Visits from my mom, who is willing to drive for 5.5 hours to spend 1 night at my house.
  • Living with my wonderful roomate Krystal, who I am always having fun with.
  • Grandma Denton who loves to spend time with William.
  • Living downtown, and being able to go downstairs and walk to the Cinema Paradiso, or the Downtowner.
  • Catching up with Brian and Diane on his birthday and getting to reconnect with so many of my friends from the Keys that I haven’t seen in years.
  • All of the free little festivals I’ve stumbled upon this year while living Downtown.
  • Loving my job, working in a great project, and working for Brian who is an awesome boss.
  • Being there for my friends when they need me.
  • President Obama and all of the great changes he’s working for in this country.
  • The air I breath and the sunshine I feel on my face on so many beautiful Florida days.
  • Driving in my convertible with the top down.
  • Waking up each morning to create a new day.
  • Reconnecting with friends that I haven’t had contact with in many years and keeping up with them on Facebook.
  • New friends that I’ve made this year.

Even though 2009 had its challenges, it has still been a great year.

From Java to Rich Internet Applications

UXDiva posts have become sparce lately. This is because I’ve been heads-down working on transforming a java based web app into a Flex-based Rich Internet Application. This is been such a great experience being able to leverage new technology to create different design patterns, and ease of use.

There have been plenty of challenges during this process. Having a solid information architecture for the suite of products in development would be nice. One of the design issues that has come up is the use of a “delete” button. Should we offer a delete button, or should the user just use the delete key on their keyboard? It seems to me that every opportunity should be taken to use keyboard shortcuts as much as possible. However, if one of the applications in the suite follows that design pattern, then they all should. Needless to say I’m losing this battle.

Another design challenge has been determining when to refresh the user’s screen. We try to avoid refreshes as much as possible because it inhibits the speed of the application, however, how to we let the users know that their view is not updated. When you have the possibility of hundreds of users using an Infrastructure management tool, and several people could be making changes to the infrastructure at once, when does it become a collaboration tool? Do we notify the user when new connections have been made? How do we determine how much information is too much information?

Due to the lack of customer exposure doing the design process, we will have to hash out some of these details during the product beta, but it would have been nice to have all these details before development started. Sometimes you never know how something is going to feel until you use it.

–That’s all for me today, signing off! UXDiva.

How Branding Sends Messages to Users

There are several ways that a web site or a web-enabled application communicates to users. In a previous post I wrote about how important it is to write a Creative Brief to bring focus to user communication through your design. Another important aspect of communication is through Branding. Branding is not just a color, logo and a font, but it’s a promise. Effective branding means that you are fulfilling promises by providing a positive customer experience.

Often times one of the items in a creative brief may be to support the brand. If that’s the case, the brand and the creative brief should be aligned. If you want to portray a feeling of trust to your users, you need to make sure that you provide a feeling of consistency. Consistency may manifest itself in color, font, look and feel, but it should also be conveyed through the user interactions with the application itself. This means that there should be no real surprises to the user.

Providing an intuitive interface gives the user a feeling of familiarity and provides comfort just as a positive branding experience. People tend towards the things that they are familiar with, and consistency is another great way of reinforcing familiarity.

Effective branding is an important competency of user experience, and it needs to be consistent, and it should be reflected throughout all user communication. This could be user interfaces, advertisements, signage, and collateral to name a few. Creative briefs, style guides, and POP are a few of the ways that designers communicate their branding standards throughout all of these different mediums. When an enterprise grows it’s important that the key players involved in creating branded items adhere to strict branding guidelines to keep consistant. Sometimes this can take coordination, but it’s something that should permeate an organizations company culture.

The Upside to Economic Down-Turn

This past few weeks I have observed something that has been nothing short of amazing. I have been working on a project for over a year now. The product is part of a line of products that are being produced at multiple sites. In the past few weeks I have witnessed a previously sense  of cooperation across multiple sites. Egos appear to have gone to the wayside. Contributors are chipping in, communicating, collaborating and generally being pleasant to work with. What on earth has been going on? The only thing I can think of is that the fear brought on by the recession has made people rethink the way they do things.

Shortly after I decided I wanted to write a blog post about this, I read Bruce Temkin’s blog about a New York Times article he just read called Why Bad Times Nurture New Inventions, the article in the NYT mades the following observations:

Bhide: “The deck gets reshuffled in a recession as habits are re-examined and patterns of behavior are broken, perhaps to greater degree than when things are humming along at a steady state. And that’s what creates business opportunities.” Bhide discusses Kindles, iPods, and computers and the 1980s.

Nelson: “America’s financial panics have often been the periods of its most interesting commercial and logistical innovations. Plummeting commodity prices combined with new observations about manufacturing or trade often suggest new solutions to old problems.” Nelson discusses wool manufacturers circa 1815, industrial food canners circa 1873, and integrated circuits in the 1970s.

McGrath: “With business as usual off the table in a recession, people become more open to new and efficient ways of doing things. And they’re forced to show more entrepreneurial discipline – you have to expend imagination before spending money.” McGrath discusses recent companies Kiva Systems and Hulu.

Kelly: “Inventors and innovative entrepreneurs should be smiling. That timeworn proverb about “an ill wind that blows no good” truly applies in an economic downturn. No doubt, in garages across the country, innovators are hard at work as opportunity bangs on the doors. Answering the call, however, will require them to step back and take a hard look at the current environment.” Kelly discusses small entrepreneurs.

Lindstrom: “What do Lindt chocolate, the Rubik’s Cube, French perfumes and a pair of Wellies have in common? They’ve all had increased profits during this recession. The number of products getting these results, however, is small and getting smaller by the day. These brands, which may weather the storm, offer some hints for start-up businesses.” Lindstrom describes two concepts: 1) don’t ask consumers what they want; figure out what they need; and 2) practical features give consumers a reason to make a purchase.

So even though times may be uncertain and possibly full of despair, when you witness new innovation, collaboration, and people actually putting forth an effert to produce better work, it helps to unobfuscate the light at the end of the tunnel.

What is this world coming to?

Yesterday I got quite a surprise. As I arrived at work, I went to remove my laptop computer out of the trunk of my car, and lo-and-behold it was not there! Someone stole my laptop out of the locked trunk of my car during the night. I was stunned and shocked. This became an emotional experience for me. On top of it all, I was meeting with a mortgage broker that evening, so I had a printed copy of my credit report in the backpack that my computer was in. This means whoever the thief is, has a copy of my name, address, birthday and social security number. After filing a police report, I immediately called Equifax to protect my identity, but there’s really not a whole lot you can do until someone steals it. I also subscribed to their monthly credit monitoring service.

The police said that 3 people on my street within a block of each other called and reported stolen items. I guess with the poor economy I should look into how I can protect myself and my family from any other incidents like this in the future. I’ve spent the past 24 hours trying to do damage control.

Today a coworker emailed a video about an item called a bump lock that only licensed locksmiths are supposed to have. The video snippet talked about how people can buy these on the Internet, and how they easily open most locks. I am afraid that people are going to start getting desperate if the economy does not start improving.