
Hi, I’m Gretchen Denton.
UX Architect & Strategist.
I design clarity for complex systems and turn them into clear usable experiences, helping teams to ship usable, scalable experiences.
Biography
Gretchen is a senior UX leader with 20 years of experience leading product design teams and shaping user-centered systems. She specializes in aligning teams through research, storytelling, and clear UX architecture, turning complex insights into consistent, scalable experiences.
She has led global UX research across the U.S., Europe, and India, with a strong focus on internationalization and localization. Her work spans enterprise platforms and small businesses, with a growing focus on environmental monitoring and mission-critical infrastructure products.
My superpowers
UX Strategy
I help teams move from uncertainty to clarity. I define the UX direction, align it to business goals, and create a clear roadmap that guides research, design, and delivery.
UX Governance & Design Systems
I bring consistency to the user experience across products and platforms. By establishing shared patterns and design systems, I help teams stay aligned to brand guidelines while designing faster and with more confidence.
Product Design
I’ve led and delivered UX for more than 8 shipped products across web, mobile, tablet, desktop, hardware, and firmware. I design end-to-end experiences that work across form factors and real-world constraints.
UX Research
I have 12+ years of experience planning and conducting global usability research, and VOC. I simplify the hardest part of research, the coordination.
Team Building and Leadership
I’ve built and supported high-performing UX teams that deliver quality work on scope and on schedule. I focus on clarity, collaboration, and setting teams up to succeed.
Workshop Facilitation and Alignment
I facilitate UX workshops that help teams align, make decisions, and move forward. I’m comfortable navigating ambiguity, team dynamics, and complex discussions, ensuring collaboration leads to real outcomes, not just artifacts.
Case Studies

Data Logger Software for Environmental Monitoring
System-level UX for enterprise hardware and software, focused on configuration efficiency, risk reduction, and real-world field constraints.
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Thermal Control Platform — Small Form Factor
This project focused on adapting an enterprise-grade control and monitoring platform for smaller facilities. The goal was to preserve advanced capability while dramatically simplifying deployment, onboarding, and day-to-day use.
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Turning complex performance data into confident decisions
This project explored how operational teams use performance and environmental data to decide when to take action, balancing cost, efficiency, and risk.
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Enterprise Device Configuration Platform
This project focused on simplifying bulk device configuration and firmware management for enterprise environments with large numbers of distributed devices.
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Released Products
These are real products shipped to production, where I led or significantly contributed to UX and product decisions.

Vertiv™ iCOM™-S
Vertiv™ iCOM™-S allows for the management and control of the entire data center cooling system for up to 40% higher efficiency, improved protection and greater productivity. iCOM-S provides a single point for mangaing the entire cooling infrastructure and gaining quick access to actionable data, system diagnostics, and trending.

Power Assist
Vertiv Power Assist is a free desktop software used to gracefully shutdown an IT device when the single phase UPS battery backup experiences a threatening condition. The software notifies users of an event, displays key metrics and logs historical data. It is easy to install and protects computers from damage and data loss during a power loss.



