User Experience (UX) Manager
Gretchen manages the User Experience Team for Services of Vertiv, a global provider of mission critical equipment for vital applications in data centers, communication networks and commercial and industrial environments. Her team uses methods from Lean UX and Design thinking to create easy-to-use products for desktop, tablet, mobile and hardware HMI’s.
Her most recent project was managing the User Experience for a IOT Cloud mobile application and corresponding responsive web portal. Her project portfolio also includes leading UX for the Trellis™ Platform and iCOM™ suite of products:
Trellis™ Enterprise DCIM Platform
Trellis™ Power Insight
Trellis™ Process Manager
Trellis™ Thermal Systems Manager
iCOM™ Thermal and UPS Management
iCOM™ Content Management System
For the past 10 years Gretchen has evangelized User Experience and Design Thinking principals across global development teams. She has been integral in planning and facilitating field research stateside and abroad. The team uses personas to communicate user goals and features them in context scenarios and storyboards that bring alignment and propagate the value proposition for projects. For each project her team synthesizes research data (IxS) into UX Themes and Elements, Global Glossary and brings together a UX Architecture to communicate user research throughout the organization. Her team also designs all products with considerations for internationalization and localization for easier global adoption.
Gretchen’s diverse background includes projects from global enterprises, government contractors, freelance marketing consultants, video game developers, video production companies, and multimedia producers. As the voice of the user, her team communicates user goals and curates requirements that are designed to align to user needs. By coordinating context scenarios, personas, and storyboards based on field research the team provide a clear product vision to engineering and the business. Gretchen has a passion for solving problems through design and evangelizing UX culture.
Participating in the teams’ usability research has lead her to India, Belgium, Germany, Holland, Italy, Romania, England, and France. When she is home she enjoys spending time with her family, recreating with friends, and participating in local cultural festivals and events. She also appreciates fine art, and explores the human condition through painting.
Here is a quote from one of Gretchen’s favorite comedians:
“All matter is merely energy condensed to a slow vibration, that we are all one consciousness experiencing itself subjectively, there is no such thing as death, life is only a dream, and we are the imagination of ourselves. And now here’s Bob with the weather.” — Bill Hicks