• Gretchen is an excellent designer and fine artist. She is a team player, a dynamic leader and a mentor to those seeking help. She is honest, fair, inspirational and lots of fun to work with.

    Brenda Kato - Digital Media Designer at United Nations
  • Gretchen is a gifted, energetic, talented, motivated, and creative individual. She is highly skilled in current graphics and multimedia software. Both her fine art skills and computer graphic skills are top notch. Her intellect, wit, dedication, interpersonal skills and talent make her a rare and highly valued professional.


    Linda Bigbee - Graphic Designer at Jax4Kids
  • I worked with Gretchen on a number of projects at Office Depot, and always found her to be talented, creative, pro-active, and dedicated to meeting deadlines — no matter how impossible they might be!

    Jennifer Bossinger Robins - Corporate Communications at Cameron
  • I have worked with Gretchen on many of my projects. Gretchen has the keen ability to work with written business requirements and turn them into phenomenal system designs. It was a pleasure working with Gretchen and I highly recommend her.


    Noelle Calakos - Project / Program Manager, Office Depot
  • Gretchen is not only knowledgeable and intelligent; she is also an effective communicator. She is dynamic and energetic and is happy to take the initiative and lead. She is a team player who wants to reach the successful outcome in the most professional way. She respects everyone, listens well and is a tremendous team player.

    Anne Castro - Executive Director Dania Beach Housing Authority
  • Gretchen did a great job at redesigning the internal and external websites at NationsRent. She is very talented and dedicated. I highly recommend her.

    Sherry Arango - Technical Lead, Enterprise Integration at Bluegreen Vacations
  • Gretchen is a person who is very creative with a lot of intuition for the client’s needs. She brings a stern but subtle side of creativity that one could only wish to have. Working with her was an experience that will always stick with me; she is a true asset to any design project.


    Chuck Hughes - City of Tallahassee at Consultant - LCHughesGroup
  • Gretchen is an extremely talented web designer, web developer and graphic artist. Her extensive portfolio is what led me to add her to our team at NationsRent. Her work on our internal and external sites was excellent. She worked well with our sponsor and all of the contributing teams to develop an impressive intranet – a portal bringing important information to every area of our business. She also developed a great deal of the artwork used on the site and developed the layout design. In addition, Gretchen built a new face on the company with a complete redesign and launch of our external site. Both products were very professional and clean in their appearance, and a great deal of thought was given to designing straight-forward navigation for the end-user. Gretchen would be a great fit for any organization that wants to take their web development to the next level.


    David Wrobel - MAFS Technology Manager at Manheim
  • In the years that I have known Gretchen, I have worked with her on numerous projects. She has always been on time, resourceful, and the definition of professional. She dresses professionally, has integrity, does her research, and has an eye for detail and design that (as her BFA also states) makes her an absolute artist! I would recommend hiring Gretchen — if you can get her – to any of my colleagues. She is a rare find, and delivers rare results.


    Ori Bengal - Fine artist and sculptor
  • Gretchen is a graphic design professional who mixes artistic talent with an understanding of web strategy & business. She is a pleasure to work with and always delivers quality work driven by her in-depth understanding of human factors combined with her natural artistic talents.


    Lisa Pelish - Integrated Digital Marketing Executive and Strategist: Internet Marketing, Social Media Marketing
  • I have worked with Gretchen on a few occasions and each time she has provided us with top-notch service and quality product. She always delivered our projects on time and was helpful in handling some issues that came up on our end. I would definatly recommend the use of her services to anyone.


    Krystal Argiz - Vice President, Argiz Advertising


User Experience (UX) Manager

Professional Experience

Gretchen manages the User Experience Team for Services of Vertiv, a global provider of mission critical equipment for vital applications in data centers, communication networks and commercial and industrial environments. Her team uses methods from Lean UX and Design thinking  to create easy-to-use products for desktop, tablet, mobile and hardware HMI’s.

Her most recent project was managing the User Experience for a IOT Cloud mobile application and corresponding responsive web portal. Her project portfolio also includes leading UX for the Trellis™ Platform and iCOM™ suite of products:
Trellis™ Enterprise DCIM Platform
Trellis™ Power Insight
Trellis™ Process Manager
Trellis™ Thermal Systems Manager
iCOM™ Thermal and UPS Management
iCOM™ Content Management System

For the past 10 years Gretchen has evangelized User Experience and Design Thinking principals across global development teams. She has been integral in planning and facilitating field research stateside and abroad. The team uses personas to communicate user goals and features them in context scenarios and storyboards that bring alignment and propagate the value proposition for projects. For each project her team synthesizes research data (IxS) into UX Themes and Elements, Global Glossary and brings together a UX Architecture to communicate user research throughout the organization. Her team also designs all products with considerations for internationalization and localization for easier global adoption.

Gretchen’s diverse background includes projects from global enterprises, government contractors, freelance marketing consultants, video game developers, video production companies, and multimedia producers. As the voice of the user, her team communicates user goals and curates requirements that are designed to align to user needs. By coordinating context scenarios, personas, and storyboards based on field research the team provides a clear product vision to engineering and the business. Gretchen has a passion for solving problems through design and evangelizing UX culture.

Participating in the teams’ usability research has lead her to India, Belgium, Germany, Holland, Italy, Romania, England, and France. When she is home she enjoys spending time with her family, recreating with friends, and participating in local cultural festivals and events. She also appreciates fine art, and explores the human condition through painting.

Here is a quote from one of Gretchen’s favorite comedians:

“All matter is merely energy condensed to a slow vibration, that we are all one consciousness experiencing itself subjectively, there is no such thing as death, life is only a dream, and we are the imagination of ourselves. And now here’s Bob with the weather.” — Bill Hicks

education and employers
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User Experience Skills

Design from the User's Mental Space

Usability Research

Customer Visits

Contextual Inquiry

Card Sorting

Task Analysis

Design Hypothesis

Heuristic Evaluation

Demographic Research

A/B Testing

Make Data Meaningful

Data Synthesis

Affinity Diagrams


Information Architecture

Mental Models

Interpretation Sessions

Context Scenarios

UX Elements and Themes

Socialization and Governance

Interactive Prototypes

User Requirements

iRise Simulations

Lo-fidelity wireframes

Responsive Design

Style Guide

UX Architecture



Contact Gretchen

my strengths...


Psychologically taking ownership of what I do and say I will do.
I am committed to stable values such as honesty and loyalty.


Enjoys close relationships with others.
Find deep satisfaction in working hard with friends to achieve a goal.


Identify with others and being intrigued with people’s unique qualities.
A talent for figuring out how diverse people can work together productively.


Drawing insights by dissecting ideas
and finding connections between seemingly disparate phenomena.


Believes in the link between all things.
There are few coincidences and every event has a reason.


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Vertiv Releases Power Insight 2.0

Due to a lot of hard work from the Vertiv HCD team and many other contributors, Vertiv released Power Insight R2 on June 21, 2017.  This is one of four projects that I lead the User Experience design while concurrently working on this application. Power Insight R2 is designed to monitor up to 50 Liebert […]

August 9, 2017

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The EXM mid-size UPS is getting awards for its ease of use

View the video of the Vertiv EXM UPS, and see how easy it is to implement in your computing space. I was a key player in the design for the User Interface for both the Vertiv EXM UPS and the iCOM-S touch screen interface, and both of these interfaces have won 2016 Product of the Year […]

March 24, 2017


Inquiries welcome.