Gretchen is responsible for the User Experience for Product Development at OTT Hydromet, a leader in environmental monitoring solutions.  She evangelizes methods such as Lean UX and Design Thinking techniques for desktop, tablet, mobile and hardware products.

For 15+ years Gretchen has facilitated collaborative design sessions using Design Thinking principals across global development teams. She has been integral in planning and executing field research stateside and abroad. Her team uses personas to communicate user goals, and features them in context scenarios and storyboards that bring alignment and propagate the Vision for projects.

For each project she synthesizes research data (IxS) to bring together a UX Architecture to communicate the voice of the customer throughout the organization. She also leads all product designs with consideration for internationalization and localization for easier global adoption. Her tenure at Vertiv has lead her to conduct UX research in India, Belgium, Germany, Holland, Italy, Romania, England, and France.

Gretchen’s diverse background includes projects from global enterprises, government contractors, freelance marketing consultants, video game developers, video production companies, and multimedia producers. Gretchen has a passion for solving problems through design and evangelizing UX culture.

Her current passion is in the field of environmental monitoring as  conservation is important to her.