EXPERTISE
I have been creating innovative front-end designs that are functional, desirable, easy-to-use for over 20 years. I’ve produced designs for use in 3D animation, virtual reality, interactive multimedia, video game development, web-enabled applications, and mobile applications. I have an understanding of the technology and processes behind multi-tiered agile development environments.
By following Design Thinking principals and the Goal-Directed Design framework I facilitate the collaboration required to generate a well-defined product vision that will resonate with users. I have managed designers, projects, and expectations. My major communication touch points are Stakeholders, Product Management, users and Development. I enjoy designing for users in a professional and creative environment.
PROFESSIONAL EXPERIENCE
10/07- Present – Human Centered Design
Avocent – Emerson Network Power (NYSE:EMR) Sunrise, FL
Research. Interpret. Design. Validate. Use Goal Directed Design techniques to design an intuitive and easy-to-use product for an enterprise-level DCIM application known as the Trellis® Platform.
Evangelize User Experience culture and principals to global development teams
Plan and facilitate field research world-wide
Create Personas and feature them in context scenarios and storyboards to propagate the experience vision and value proposition
Synthesize data into artifacts for communicating findings
Create UX Themes and Elements, glossary, and UX Architecture
Design with considerations for internationalization
Create and implement User Test strategy, validate with users and incorporate changes
09/05 – 11/06 – Senior Designer/Business Analyst
NationsRent, Inc Ft. Lauderdale, FL
Lead analysis and design for the enterprise-wide Intranet and external web site redesigns.
This included interviewing business owners and users, creating functional business requirements, integrating usability, adhering to brand requirements, creating prototypes and supporting final development.
11/00-08/05 – Senior Designer/Business Analyst
Office Depot Inc. (ODP) Delray Beach, FL
Consulted with business owners to collect and document requirements and lead application design. Collaborated with Marketing to define goals for the external web site on a project-by-project basis. Created graphics, storyboards, and mock-ups integrated into documentation. Designed front-end applications, wrote HTML and made prototypes for client approval and usability testing. Documented requirements, designed prototypes, and graphics to be delivered to development teams. Designed marketing promotions and advertisements for major national brands while adhering to strict branding requirements.