I’m feeling very excited about some websites that I’ve discovered on Usability. I tend to think a lot of the UX content that I find online is a bit dry, but today I stumbled across a website called DesignCrux that I just cant’ stop reading. It exposed me to the term Captology which is Persuasive Design Technology. Now I’m familiar with Usability Design, which means making sure that a website is easy for a user to use. Well Persuasive technology deals with persuading the user to make certain decisions once they are on website. I.e. bags.com shows pictures of their products holding items so the user can see the capacity of the bag.

I could see persuasive design being very important in several other fields, especially child-rearing information. It would be fantastic if all e-commerce websites gave the type of persuasive informational content about items as a sales person could in a store. I guess it would make the internet more like a giant informercial.

I was so stoked about this new website that I’ve already added a link to it from my website, and I added a link to Catalyze which I’ve been using for a while.